Organized to address key concepts and essential topics within the first 17 chapters, the text ensures your students receive the coverage they need whether you teach a one-semester or two-semester course. Later chapters provide more advanced and expanded
nt of topics to build upon earlier material and increase student mastery of concepts.
This premier authorship team combines the extensive teaching background and more than 30 years of text writing experience of Dr. Gene Brigham with the contemporary scholarship and practical, professional expertise of Dr. Mike Ehrhardt. Together, these authors deliver a consistent, accurate and innovative approach that will keep your students first in finance.
Updated, timely real-world examples throughout almost every chapter demonstrate the impact of today’s financial crisis in all areas of business and life. The “Global Economic Crisis" boxes in many chapters highlight specific finance issues related to today’s economic environment.
Reflecting the latest headlines, up-to-date coverage is packed with real-world illustrations and gives students in-depth insight into this key topic.
A refreshed, easier-to-read interior design makes the title more accessible and student friendly than
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